Category: Alumni Meet

CONTENT OFFICER JOB DESCRIPTION

MSF India Office

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Background

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian medical aid organization working in more than 65 countries worldwide. Médecins Sans Frontières is neutral, impartial, independent, and not linked to any political party or governmental body. It provides emergency medical assistance to people in need, irrespective of their nationality, race or religion. In 1996, MSF received the Indira Gandhi Prize for Peace, Disarmament and Development and in 1999 MSF was awarded the Nobel Peace Prize. MSF has worked in India since 1999 and provides medical treatment to hundreds of thousands of Indian patients. MSF is registered as MSF Holland India Trust under Reg. No. 5691 and as a non-profit Section 25 Company under Reg. No. U85100DL2013NPL249165, dated 6 March 2013.

MSF provides free-of-charge essential healthcare. MSF runs hospitals and clinics, perform surgery, fight epidemics, operate feeding centres for malnourished children and offer mental healthcare. MSF currently runs projects in the states of Bihar, Manipur, Maharashtra, Jammu & Kashmir, Chhattisgarh and Andhra Pradesh.  . MSF India is one of 24 offices and operational centres in Europe, America, Asia and Australasia, pooling funding, expertise and staff for MSF field operations. MSF India has three key objectives in support of field operations: the recruitment of skilled medical and non-medical staff, the raising of vital funds, and public information work.

To meet MSF India growing needs in communications, the communication department of MSF India is seeking a dynamic Content Officer.

Communications department

The department’s purpose is to raise the profile of the organisation and its causes amongst audiences in India and the Diaspora to support MSF’s advocacy, recruitment and fundraising activities.

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GENERAL

Last application date: July 2014

Availability: for a minimum period of 3 months

LOCATION

Functional and hierarchical lines

• Hierarchically accountable to the Head of Communications, MSF India Office.
• Works closely with all members of the communications, recruitment, association and fundraising teams
• Builds strong relationships and collaborates actively with MSF India operations (through the PR and advocacy coordinator) and the Access Campaign India office based in Delhi

Purpose of Post

To ensure that all written materials produced by MSF India are in line with the MSF India editorial guidelines and of the highest quality. These will include the www.MSFindia.in and campaign micro sites, newsletters, reports, press releases, briefing documents, web articles, social media posts, case studies, interviews, brochures/leaflets and opinion pieces.

Main responsibilities and tasks

Editing                                                                                                                                                                                 

• Proof reading and editing the content of www.MSFindia.in and campaign micro sites, MSF reports, press releases, briefing documents, web articles, case studies, interviews, brochures/leaflets, opinion pieces and other materials produced by MSF India to ensure that the content follows MSF India editorial guidelines and that the quality of written English is consistently high.

Writing                                                                                                                                                               

• Overseeing the production of two regular newsletters – an internal newsletter for MSF India staff (every three months), and an external e-newsletter for MSF India, supporters and the general public (monthly). This will include collecting content, writing and editing articles, selecting photos, liaising with the designer, and seeing content through the approval process.
• Ensuring that MSF India’s written communications materials are jargon-free, appropriate for the intended audience, and convey MSF India’s desired profile as well as the spirit and passion of the organisation.
• Writing stories of patients, MSF staff and expats from South Asia in order to raise public awareness.
• Writing web articles and web updates for the www.MSFindia.in and campaign micro sites.
• Developing and writing campaigns, fundraising, association and recruitment leaflets in order to best attract, engage and retain the respective target groups.

Management and administration                                                                                           

• Attending regularly scheduled meetings to share information, brainstorm solutions and coordinate priorities with the communications team, the MSF India office, the Access Campaign India, the PR and advocacy coordinator and MSF India operations.
• Carrying out any duties that may reasonably be required by the head of communications in the light of the main purpose of the job.
• Providing regular written updates on activities and outputs as part of wider communications reporting structure.

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REQUIREMENTS

Qualifications

·         Minimum Graduation Degree in Journalism, English or Communications.

·         Degree in marketing is a plus

Work experience

·         Minimum 4-5 years’ experience working as a sub editor, copywriter, journalist or a content marketer.

·         Experience with creating compelling messages for different target demographics.

·         Crisis communications experience a plus.

Essential skills

·         Excellent writing, editing and proof reading skills Excellent knowledge of English grammar as well as spoken and written

·         Knowledge and experience of writing for the web

·         Knowledge and experience of writing marketing content

·         Excellent interpersonal skills and ability to work cooperatively in a dynamic but complex organisation

·         Capacity to take initiatives and seize opportunities

·         Substantial experience of producing written materials and adapting style to suit a wide range of audiences.

·         Flexibility and ability to work under very tight deadlines

·         Proven ability to manage projects independently

·         Good knowledge of world affairs and a demonstrable understanding of and commitment to humanitarian issues

Desirable skills and experience

• Demonstrable interest in and understanding of public health and medical issues
• Experience producing written materials on global health issues for publication
• Ability to read and understand Hindi and Marathi

Competencies

·         Commitment to MSF principles

·         Behavioural flexibility

·         Results and quality orientation

·         Service orientation

• Planning and organising

Application

If you are interested in this position, please send your CV, three samples of your writing (less than 1,000 words each) and a letter of motivation explaining how your skills and experience relate to the person specification to hr.support.india@new-delhi.msf.org

Remarks:

·         Only short-listed candidates will be contacted.

·         Candidates must hold a valid passport or permit to work in India

JOB DESCRIPTION

Digital marketing and Social Media officer

MSF India

Background

Doctors Without Borders/Médecins Sans Frontières (MSF) is an international humanitarian medical aid organization working in more than 65 countries worldwide. Médecins Sans Frontières is neutral, impartial, independent, and not linked to any political party or governmental body. It provides emergency medical assistance to people in need, irrespective of their nationality, race or religion. In 1996, MSF received the Indira Gandhi Prize for Peace, Disarmament and Development and in 1999 MSF was awarded the Nobel Peace Prize. MSF has worked in India since 1999 and provides medical treatment to hundreds of thousands of Indian patients. MSF is registered as MSF Holland India Trust under Reg. No. 5691 and as a non-profit Section 25 Company under Reg. No. U85100DL2013NPL249165, dated 6 March 2013.

MSF provides free-of-charge essential healthcare. MSF runs hospitals and clinics, perform surgery, fight epidemics, operate feeding centres for malnourished children and offer mental healthcare. MSF currently runs projects in the states of Bihar, Manipur, Maharashtra, Jammu & Kashmir, Chhattisgarh and Andhra Pradesh.  . MSF India is one of 24 offices and operational centres in Europe, America, Asia and Australasia, pooling funding, expertise and staff for MSF field operations. MSF India has three key objectives in support of field operations: the recruitment of skilled medical and non-medical staff, the raising of vital funds, and public information work.

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GENERAL

Availability: for a period of 3 months starting July, 2014

LOCATION

FUNCTIONAL AND HIERARCHICAL LINES

PURPOSE OF POST

To develop MSF India’s social media presence as well as the online promotion of MSF India’s campaigns and websites in order to increase the visibility of the MSF brand, to engage with its community of supporters, to increase donor servicing and to maximize the generation of funds online. This will include:

–          Develop, implement, track and optimize MSF India digital marketing campaigns across all digital channels.

–          Engage and grow MSF India’s social media community of supporters

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MAIN RESPONSIBILITIES AND TASKS

1-      Digital marketing

·         Manage paid search campaigns on multiple online platforms to drive traffic to the MSF India online platforms.

·         Develop web advertising campaigns including paid search, SEO and PPC to drive traffic on all MSF India websites, from initial brief through copy and design development to final delivery, monitoring and optimisation

·         Optimize copy and landing pages of MSF India websites for search engine marketing

·         Manage e-mail campaigns. This includes scheduling of activity, targeting , commissioning content and selection of imagery and multimedia , layout and design – acquire new email subscribers

·         Ensure www.msfindia.in and social channel are both promoted across all online and offline channels.

2-      Social media

·         Daily management of social media communications with supporters and interested parties, building relationships with existing supporters and donors online

·         Daily monitoring of social media activity

·         Contribute to the development of the MSF India social media strategy

·         Development of relationships with social media “influencers”

·         Growth of social media networks and audiences

·         Play a key role in responding to “social media emergencies” or controversies in collaboration with the Head of communications.

·         Develop multimedia products and digital creative

3-      Monitoring & Evaluation (Metrics)

·         Measure and report performance of all digital marketing campaigns

·         Develop processes and a system for gathering data on audiences reached through our websites and social media

·         Analyse such data on regular basis and report on monthly basis on trends in audience reach in general

·         Report upon request on audience reach relating to specific communications and advise on how MSF India can adjust its approach in order to reach intended audience.

·         Advise on best tools and practices for metrics and analysis.

4-       MSF India websites maintenance, development and monitoring (Drupal and WordPress)

·         Performs content updates, site administration and maintenance for the public website (www.MSFindia.in) using Drupal CMS and the campaign website using WordPress CMS;

·         Optimize onsite content for maximum visibility and ranking in the major search engines. This includes HTML, site structure, as well as page layout and navigation

·         monitors site traffic and present the analysis, ensures optimum performance, proper backup and security including the data;

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REQUIREMENTS

Qualifications: Minimum a Graduate Degree.

Work experience: Minimum 4 to 5 years working experience in Digital marketing and social media

Specific Skills

• Excellent writing skills in English
• In-depth knowledge and understanding of social media platforms (Facebook, Youtube, Twitter, Flickr etc.)
• Ability to write engaging posts and Tweets

• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Demonstrable experience developing and implementing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in setting up and optimizing Google Adwords campaigns and Facebook ads
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)
• Knowledge of Photoshop, Flash and Final Cut Pro
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Good technical knowledge of Drupal and WordPress CMS

Desirable skills                                  

• Substantial experience of digital marketing in the not-for-profit sector
• Writing skills in Hindi

APPLY & MORE INFORMATION

Please clearly state which position you are applying for and the source from where you saw the job profile and send your CV to:  hr.support.india@new-delhi.msf.org

Remarks:

·         Only short-listed candidates will be contacted.

·         Be willing to work occasional evenings and week ends

IMPORTANT REMARK: Candidates from non Indian origin applying for this position should have the valid/legal working permit.