About the Project Team
The Corporate Strategic Marketing – Digital Front Office at HCL Technologies works on a 2 pronged agenda – Mind Share and Funnel Contribution. We work with internal team (Business Marketing & HR) as well as external stakeholder (clients, analyst, and influencers) to create a unified brand messaging on Social and other digital channels
About the Projects
Project 1: Unified Messaging Campaign – Working on the single largest positioning campaign in the company’s history and promoting it on social channels. The candidate along with the team will be responsible promoting HCL’s UMC on social channels.
The primary responsibilities will include:
– Run organic campaigns on Social Channels around UMC
– Manage the flow of conversations around UMC and HCL
– Engage with stakeholders on various platforms through official channels
– Create and maintain a content editorial calendar
– Identify G200 C-suite audience and collate their social Identities to run targeted campaigns.
– Tracking the impact of UMC on Social Channels
– Uploading of content and understanding the content platforms
– Identify key influencer and who engage with HCL content
– Do a comparative social media presence research of HCL Tech vs competitors
– Analysing web analytics data to draw actionable insights and translate them into execution
Desired behavioural / functional / technical attributes:
– Knowledge of social media – Facebook, Twitter, LinkedIn, YouTube, blogs, etc.
– Excellent written and verbal communication, strong editing skills
– Creative with an eye on design
– Ability to identify a target market and “speak” to that consumer through social media
– Ability to contribute individually, and participate in cross-functional teams
– Must be detail oriented, team player and technologically savvy
– Engineering & IT related background a plus
Internship Period– 3 Months (30th Oct – 30th Jan)
Stipend- 15K
Location- Noida
